GA4 funnel analytics guide

DesignLayer tracks key steps from LP through dashboard, brief completion, AI generation, and publish/export via GA4 custom events.

Events: funnel_landing_brief_submit, funnel_project_start, funnel_brief_complete, funnel_generation_complete, funnel_design_publish, funnel_design_export.

Review session count and each funnel event count week over week. Calculate step conversion (next event ÷ previous event) to find bottlenecks.

If project_start is high but generation_complete is low, investigate generation errors or brief drop-off.

Links with ?ref= trigger funnel_referral_landing. Use ?ref=producthunt etc. for launch campaigns.

Hero headline A/B is tracked as experiment_hero_variant (a / b). Compare funnel_landing_brief_submit rates by variant in GA4 Explorations.