How to write a design brief
Last updated: May 25, 2026
Input fields and writing tips for design briefs that help AI generate HTML aligned with your intent.
What to include in a brief
Generation quality depends heavily on brief specificity. Clearly state the service name, value proposition, target users, and tone (e.g. trustworthy, friendly, innovative) to stabilize layout and copy direction.
Include reference sites, color preferences, and expressions to avoid. DesignLayer treats references as inspiration — it does not generate copies of existing designs.
Effective input examples
“Illustrator portfolio for fans and potential clients. Calm beige palette, hand-drawn mood. CTA: view gallery.”
“Local café introduction site for first-time visitors. Warm photography, beige tones. Highlight menu and reservation button.”
Common mistakes
Too little information tends to produce generic layouts. Contradictory instructions (e.g. minimal yet maximize information density) make results inconsistent.
When referencing materials that may involve copyright or trademarks, verify rights on your own responsibility.