Design brief (chat)

The design brief (/brief) is a chat-style screen for organizing production requirements. Enter persona, value proposition, brand tone, and required sections in order — a summary for AI generation in the studio is assembled automatically.

No need to write long-form text from scratch. First-time LP creators can solidify requirements without getting lost. Completed content is handed to the studio in one click.

1. Who is the page for? (persona, industry, reader knowledge level)

2. Value to convey and desired conversion (inquiry, download, signup, etc.)

3. Brand colors, mood, and tone (e.g. blue-based, minimal, friendly)

4. Required sections (hero, results, pricing, FAQ, etc.) and reference URLs or competitor impressions

Submit an answer at each step to advance. After all four questions, a organized brief summary is shown.

After completing the brief, click “Generate & preview in studio” to pass the summary as /studio?intent=...

Opening the studio triggers AI HTML generation from the intent. Review the summary before navigating if you want to double-check.

AI generation is limited to once per day (Japan time). We recommend finalizing the brief before entering the studio.

For persona, include who they are, their situation, and what they struggle with — this improves generated copy.

Focus on one conversion action and specify it consistently from hero to final CTA.

Reference URLs work best as mood, spacing, and tone inspiration — not verbatim copies. See “How to write a design brief” for details.